Not surprisingly, we are now hearing of slowing deal pace, longer decision cycles, and in some cases freezes on new contracts. So, we a ask the question again: Do you have the relationships with clients and potential clients that you’d like and that will serve you and them in the months ahead?
As is often the case in the lead-up to spring, the world begins to come back to life. We see similar signs of life as our clients begin to consider and plan for in-person gatherings. For the many who are suffering from ‘Zoom-fatigue’, the notion of meals and experiences with colleagues is more than welcome.
With the arrival of fall we are seeing the lingering and even the return of pandemic restrictions across many geographies. Given this, we take stock of the lessons from the last year to inform what have now become sound client engagement practices no matter what the coming months may bring. Here is our short list of three immediate to-do’s for marketing and sales leaders in professional services, B2B, and beyond.
The year 2021 is likely to see many remaining off of planes and still working from home. While the vaccine offers tremendous hope and promise, its deployment across the West will likely not see a return to normal before summer even in the most optimistic scenarios.
One of the more common questions we are asked is how do I stack up to my competitors? We do a tremendous amount of work helping our clients answer this question and preparing them to win in competitive situations.
Event marketing has always had elusive returns. So, we at H2A propose you drop “events” from your playbook and never look back.
To put a finer point on it, your event lift is likely killing you, taking a toll on your team, and its impact is likely negligible.