The year 2021 is likely to see many remaining off of planes and still working from home. While the vaccine offers tremendous hope and promise, its deployment across the West will likely not see a return to normal before summer even in the most optimistic scenarios.
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One of the more common questions we are asked is how do I stack up to my competitors? We do a tremendous amount of work helping our clients answer this question and preparing them to win in competitive situations.
Event marketing has always had elusive returns. So, we at H2A propose you drop “events” from your playbook and never look back.
To put a finer point on it, your event lift is likely killing you, taking a toll on your team, and its impact is likely negligible.