BUILDING RELATIONSHIPS
ENHANCING REPUTATIONS
GROWING REVENUE
Providing innovative client and customer engagement solutions for professional service, high-tech, financial services, healthcare and other B2B companies.
ABOUT H2A PARTNERS

We are a specialized strategy-to-action firm focused on helping our clients build new and powerful approaches to client and customer engagement that result in immediate and long-term commercial relationships. Using approaches we have developed over many years at the world’s leading companies, we are entrepreneurial builders of businesses and reputation shapers connecting the right people and ideas in novel ways that secure results. We do so across geographies for many of the globe’s most recognizable organizations.

H2A featured on the Entrepreneur 360 list

H2A was selected to the 2017, 2018, and 2019 Entrepreneur 360 celebrating companies who have mastered the art of growing a business, evaluated by their impact, innovation, growth, and leadership.

ABOUT H2A PARTNERS

We are a specialized strategy-to-action firm focused on helping our clients build new and powerful approaches to client and customer engagement that result in immediate and long-term commercial relationships. Using approaches we have developed over many years at the world’s leading companies, we are entrepreneurial builders of businesses and reputation shapers connecting the right people and ideas in novel ways that secure results. We do so across geographies for many of the globe’s most recognizable organizations.

H2A featured on the Entrepreneur 360 list

H2A was selected to the 2017, 2018, and 2019 Entrepreneur 360 celebrating companies who have mastered the art of growing a business, evaluated by their impact, innovation, growth, and leadership.

“Marketers predict that customers will place a higher than ever value on trusting relationships”
~CMOSurvey.org (June 2020)
WHAT WE DO

H2A brings together the right people for the right conversations using a variety of proven tools and approaches that lead to commercial success.

Go-To-Market Strategy Development

H2A’s services can be deployed in full or a la carte. Often our work starts with a review of your own novel capabilities, competitor missteps, pure white-space opportunity identification or a combination of these:

  • Competitive landscape reviews – what your competitors are saying and doing
  • Voice-of-the-client insight generation and advisory boards – what clients and customers need/want that is currently missing in the marketplace
  • Recommendations for what it takes including where and how to play
Market Entry Strategy for New Service-Line Launch at Global Consultancy

The challenge here was to present a differentiated offering from competitors and do so in way that was aligned with what high-likelihood buyers were seeking. Combining outside-in analysis and executive interviews we created the plan that shaped the decisions of how and where to play.

Detailed accounting of competitor offerings & messaging
Go-to-market program design, delivery road map, & recommendations
Buyer set “voice-of-the-client” interviews
Message adaptation & testing
White space opportunity analysis

Executive Client Community Building and Large-Scale Events

With more than 30 years of experience, we create exclusive executive communities and large-scale convening platforms for high-likelihood buyers. Our unique and proven methodology is much more than “just events”. We bring the right people together for the right conversations on a recurring basis.

  • Roundtables plus large “owned-not-rented” events
  • Not a sponsorship model but an asset that belongs to you
  • In-person and virtual formats
  • H2A delivery support from concept through execution
  • Thought leadership co-creation and development that fuels, and is a by-product of, community engagement
ANNUAL LARGE-SCALE CEO AND BOARD CHAIR GATHERING

We recruit and host this group of senior-most Finance, Engineering and Construction leaders each year at locations around the globe — most recently virtually. From initial invitation, registration site design/build, to onsite white-glove treatment, H2A teams ensure a top-tier experience that has seen attendees grow in number and come back year-over-year.

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0
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New client discussions
Longer client engagements with attendees
Of all new engagements are with attendees
Of new clients were active in community programing
Chief Digital Officer Community and Networking Platform

With our client, we developed a global network of Digital Executives across 12 geographies on four continents. Community discussions were focused on the challenges of digital transformation across industries in a manner that amplified and informed investments in our client’s service offerings; providing introductions to hundreds of new buyers.

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Members
Member open rates that were double the firm average
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0
Identification of 25 new content and service themes
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0
+
Client interviews conducted
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Events in 3.5 years
Click through rates of more than 3x firm average to non-members
Marketing AND CommunicationS Strategy and Execution

We provide end-to-end marketing and communications execution, expertise, and muscle for our clients. Our seasoned teams can be deployed episodically or programmatically depending on your needs. We transform your marketing investments, taking them from tactical to strategic drivers of business.

  • Message development, refinement
  • Venue/opportunity selection opportunities ensuring you are in front of key audiences
  • Expansive research capabilities to select the right buyers and the best way to engage them
  • List building and contact identification
  • “Smart Clipping” services that inform decision and track your impact
Marketing AND Communications Team Impact and Augmentation

With a change in functional leadership at this international firm, H2A filled the gap providing interim, full-time support and continuity for a range of internal and client-facing communication and marketing activities. We simultaneously aided in the design, build and recruiting of the successor team.

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Org & talent design for the new organization
A focus on existing brand maintenance & enhancement
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Draft & review of all communications
Ongoing media tracking & sensing to inform decisions
Identifying & securing senior team speaking opportunities

Service Expansion Inside Existing Clients

Sometimes you need more than top-of-the-funnel introductions and lead-generation. We also create deeper-dive opportunities helping clients (and colleagues) understand and employ your full range of capabilities. We have a track-record of creating memorable, immersive experiences for audiences of all types opening the door to powerful new collaboration and engagement.

  • Building experiential workshops & roadshows for enhanced service footprints
  • Client development and sales training including internal socialization, colleague, and partner learning to expand competence
  • Finding adjacent business and joint venture opportunities
Accelerator Workshop and Delivery

This firm sought better access to more members within their client and prospective client c-suites. We created an experiential half- and full-day workshop designed for senior teams and featuring our clients expertise and subject matter experts (SMEs) showcasing their capabilities. The experience is hands-on in nature and deep dive into a specific challenge facing each team. The outcomes are “Monday morning” actions that form the basis for ongoing engagement.

0
X
Member open rates were double the firm average
Half of all participants sought a proposal or became clients within 12 months of participation

Proposal valuation for participants was 45% higher than non-participants

An equally powerful internal knowledge expansion opportunity as people learned alongside their clients
WHAT WE DO

H2A brings together the right people for the right conversations using a variety of proven tools and approaches that lead to commercial success.

Go-To-Market Strategy Development

H2A’s services can be deployed in full or a la carte. Often our work starts with a review of your own novel capabilities, competitor missteps, pure white-space opportunity identification or a combination of these:

  • Competitive landscape reviews – what your competitors are saying and doing
  • Voice-of-the-client insight generation and advisory boards – what clients and customers need/want that is currently missing in the marketplace
  • Recommendations for what it takes including where and how to play

Executive Client Community Building and Large-Scale Events

With more than 30 years of experience, we create exclusive executive communities and large-scale convening platforms for high-likelihood buyers. Our unique and proven methodology is much more than “just events”. We bring the right people together for the right conversations on a recurring basis.

  • Roundtables plus large “owned-not-rented” events
  • Not a sponsorship model but an asset that belongs to you
  • In-person and virtual formats
  • H2A delivery support from concept through execution
  • Thought leadership co-creation and development that fuels, and is a by-product of, community engagement
Marketing AND CommunicationS Strategy and Execution

We provide end-to-end marketing and communications execution, expertise, and muscle for our clients. Our seasoned teams can be deployed episodically or programmatically depending on your needs. We transform your marketing investments, taking them from tactical to strategic drivers of business.

  • Message development, refinement
  • Venue/opportunity selection opportunities ensuring you are in front of key audiences
  • Expansive research capabilities to select the right buyers and the best way to engage them
  • List building and contact identification
  • “Smart Clipping” services that inform decision and track your impact

Service Expansion Inside Existing Clients

Sometimes you need more than top-of-the-funnel introductions and lead-generation. We also create deeper-dive opportunities helping clients (and colleagues) understand and employ your full range of capabilities. We have a track-record of creating memorable, immersive experiences for audiences of all types opening the door to powerful new collaboration and engagement.

  • Building experiential workshops & roadshows for enhanced service footprints
  • Client development and sales training including internal socialization, colleague, and partner learning to expand competence
  • Finding adjacent business and joint venture opportunities
A BIAS FOR ACTION
INSIGHTS FROM OUR WORK
Hiking Web
Your 2022 Marketing Playbook – Less but Better

With the arrival of fall we are seeing the lingering and even the return of pandemic restrictions across many geographies. Given this, we take stock of the lessons from the last year to inform what have now become sound client engagement practices no matter what the coming months may bring. Here is our short list of three immediate to-do’s for marketing and sales leaders in professional services, B2B, and beyond.

Kayak Web
How to do Virtual Client Convening Right in 2021

The year 2021 is likely to see many remaining off of planes and still working from home. While the vaccine offers tremendous hope and promise, its deployment across the West will likely not see a return to normal before summer even in the most optimistic scenarios.

Mountain Bike Web
But do you have the relationship? Why some firms win more often than others.

One of the more common questions we are asked is how do I stack up to my competitors? We do a tremendous amount of work helping our clients answer this question and preparing them to win in competitive situations.

H2A LEADERSHIP TEAM
Mike Antonczyk
Mike Antonczyk

Mike is a lifelong entrepreneur and has served as a strategic level business development partner to a host of professional service and software firms including: Accenture, Deloitte, KPMG, Oracle, PwC, SAP, and others. In addition to developing and executing comprehensive client acquisition strategies, Mike has assisted firms like 3M, The Economist Intelligence Unit, Ernst & Young, Financial Times, HSBC, Pfizer and Robert Half in research and publishing initiatives.

A native of Poland, Mike immigrated to Cleveland, Ohio in 1991. Since then, he has set roots in Bozeman, MT taking advantage of everything the Rocky Mountain West has to offer.

Matt Hirschland
MATT HIRSCHLAND, Ph.d.

Matt is the former Global Communications Leader for McKinsey & Company’s Strategy Practice and the AD for Operations of McKinsey’s $300 million Knowledge (R&D) portfolio. He led all communications for the University Corporation for Atmospheric Research (UCAR), a member of its senior management team overseeing the National Center for Atmospheric Research in Boulder, Colorado, USA.

He is a strategic communications and marketing professional with more than 20 years experience specializing in public relations, branding, experiential learning and thought-leadership marketing – all in support of client acquisition strategies.

Katie Coyle
Katie coyle

Katie is an Associate Principal at H2A who came onboard in 2018 after a decade building her career in the agency world. Prior to joining our team, she worked with a wide variety of global clients and managed large-scale accounts including the Office of Tourism for the state of Montana. In her role at H2A Katie leads a variety of work across executive communities around the topics of high-tech sales, Artificial Intelligence and Private Equity. She has a strong background in account management, client communications and delivery across a variety of industries including professional services, conservation, travel and the outdoors space.

After graduating from the University of Puget Sound, she returned home to her native Montana in 2010. When she is not traveling for work, she can be found in the mountains riding her bike or traveling in pursuit of a great meal.

Heather Hackbarth
Heather Hackbarth

Heather is an Engagement Manager at H2A with a decade of professional experience in marketing, corporate and large-scale events and project management. Heather has vast experience with corporate events having convened c-suite executives for some of the world’s leading organizations during her career. Prior to joining the team at H2A she was the CMO for a $1 billion financial services wholesaler. Having joined H2A at its inception, she has held a variety of leadership roles and now leads the events practice overseeing the execution of corporate events around the globe.

A native of Montana, Heather graduated from Montana State University with a degree in Business Management, Marketing and Entrepreneurship. When she’s not managing her team or onsite at an event, she can most likely be found outside camping or exploring Montana with her husband and three sons.

Emma Kucharski
Emma Kucharski, CPA

Emma is an Engagement Manager at H2A with a decade of experience working in professional service firms. Emma manages large event and client community delivery, specializing in convening senior executives both virtually and in person. She also oversees H2A’s research team. Prior to joining, Emma helped companies navigate their tax issues including federal and international tax planning, ASC 740, bankruptcy issues and tax authority audits. She is also an adjunct professor at Montana State University.

A graduate from the University at Buffalo in Buffalo, New York, she subsequently moved to the Rocky Mountain West, eventually landing in Bozeman, Montana. When not in the office you can find her in a boat on the river, cooking new recipes, or taking a hike with her dog Reagan.

H2A LEADERSHIP TEAM
Mike Antonczyk
Mike Antonczyk

Mike is a lifelong entrepreneur and has served as a strategic level business development partner to a host of professional service and software firms including: Accenture, Deloitte, KPMG, Oracle, PwC, SAP, and others. In addition to developing and executing comprehensive client acquisition strategies, Mike has assisted firms like 3M, The Economist Intelligence Unit, Ernst & Young, Financial Times, HSBC, Pfizer and Robert Half in research and publishing initiatives.

A native of Poland, Mike immigrated to Cleveland, Ohio in 1991. Since then, he has set roots in Bozeman, MT taking advantage of everything the Rocky Mountain West has to offer.

Matt Hirschland
MATT HIRSCHLAND, Ph.d.

Matt is the former Global Communications Leader for McKinsey & Company’s Strategy Practice and the AD for Operations of McKinsey’s $300 million Knowledge (R&D) portfolio. He led all communications for the University Corporation for Atmospheric Research (UCAR), a member of its senior management team overseeing the National Center for Atmospheric Research in Boulder, Colorado, USA.

He is a strategic communications and marketing professional with more than 20 years experience specializing in public relations, branding, experiential learning and thought-leadership marketing – all in support of client acquisition strategies.

Katie Coyle
Katie coyle

Katie is an Associate Principal at H2A who came onboard in 2018 after a decade building her career in the agency world. Prior to joining our team, she worked with a wide variety of global clients and managed large-scale accounts including the Office of Tourism for the state of Montana. In her role at H2A Katie leads a variety of work across executive communities around the topics of high-tech sales, Artificial Intelligence and Private Equity. She has a strong background in account management, client communications and delivery across a variety of industries including professional services, conservation, travel and the outdoors space.

After graduating from the University of Puget Sound, she returned home to her native Montana in 2010. When she is not traveling for work, she can be found in the mountains riding her bike or traveling in pursuit of a great meal.

Heather Hackbarth
Heather Hackbarth

Heather is an Engagement Manager at H2A with a decade of professional experience in marketing, corporate and large-scale events and project management. Heather has vast experience with corporate events having convened c-suite executives for some of the world’s leading organizations during her career. Prior to joining the team at H2A she was the CMO for a $1 billion financial services wholesaler. Having joined H2A at its inception, she has held a variety of leadership roles and now leads the events practice overseeing the execution of corporate events around the globe.

A native of Montana, Heather graduated from Montana State University with a degree in Business Management, Marketing and Entrepreneurship. When she’s not managing her team or onsite at an event, she can most likely be found outside camping or exploring Montana with her husband and three sons.

Emma Kucharski
Emma Kucharski, CPA

Emma is an Engagement Manager at H2A with a decade of experience working in professional service firms. Emma manages large event and client community delivery, specializing in convening senior executives both virtually and in person. She also oversees H2A’s research team. Prior to joining, Emma helped companies navigate their tax issues including federal and international tax planning, ASC 740, bankruptcy issues and tax authority audits. She is also an adjunct professor at Montana State University.

A graduate from the University at Buffalo in Buffalo, New York, she subsequently moved to the Rocky Mountain West, eventually landing in Bozeman, Montana. When not in the office you can find her in a boat on the river, cooking new recipes, or taking a hike with her dog Reagan.