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We are a specialized strategy-to-action firm focused on helping our clients build new and powerful approaches to client and customer engagement that result in immediate and long-term commercial relationships. Using approaches we have developed over many years at the world’s leading companies, we are entrepreneurial builders of businesses and reputation shapers connecting the right people and ideas in novel ways that secure results. We do so across geographies for many of the globe’s most recognizable organizations.
H2A featured on the Entrepreneur 360 list
H2A was selected to the 2017, 2018, and 2019 Entrepreneur 360 celebrating companies who have mastered the art of growing a business, evaluated by their impact, innovation, growth, and leadership.
We are a specialized strategy-to-action firm focused on helping our clients build new and powerful approaches to client and customer engagement that result in immediate and long-term commercial relationships. Using approaches we have developed over many years at the world’s leading companies, we are entrepreneurial builders of businesses and reputation shapers connecting the right people and ideas in novel ways that secure results. We do so across geographies for many of the globe’s most recognizable organizations.
H2A featured on the Entrepreneur 360 list
H2A was selected to the 2017, 2018, and 2019 Entrepreneur 360 celebrating companies who have mastered the art of growing a business, evaluated by their impact, innovation, growth, and leadership.
H2A brings together the right people for the right conversations using a variety of proven tools and approaches that lead to commercial success.
H2A’s services can be deployed in full or a la carte. Often our work starts with a review of your own novel capabilities, competitor missteps, pure white-space opportunity identification or a combination of these:
- Competitive landscape reviews – what your competitors are saying and doing
- Voice-of-the-client insight generation and advisory boards – what clients and customers need/want that is currently missing in the marketplace
- Recommendations for what it takes including where and how to play
Market Entry Strategy for New Service-Line Launch at Global Consultancy
The challenge here was to present a differentiated offering from competitors and do so in way that was aligned with what high-likelihood buyers were seeking. Combining outside-in analysis and executive interviews we created the plan that shaped the decisions of how and where to play.
Executive Client Community Building and Large-Scale Events
With more than 30 years of experience, we create exclusive executive communities and large-scale convening platforms for high-likelihood buyers. Our unique and proven methodology is much more than “just events”. We bring the right people together for the right conversations on a recurring basis.
- Roundtables plus large “owned-not-rented” events
- Not a sponsorship model but an asset that belongs to you
- In-person and virtual formats
- H2A delivery support from concept through execution
- Thought leadership co-creation and development that fuels, and is a by-product of, community engagement
ANNUAL LARGE-SCALE CEO AND BOARD CHAIR GATHERING
We recruit and host this group of senior-most Finance, Engineering and Construction leaders each year at locations around the globe — most recently virtually. From initial invitation, registration site design/build, to onsite white-glove treatment, H2A teams ensure a top-tier experience that has seen attendees grow in number and come back year-over-year.
Chief Digital Officer Community and Networking Platform
With our client, we developed a global network of Digital Executives across 12 geographies on four continents. Community discussions were focused on the challenges of digital transformation across industries in a manner that amplified and informed investments in our client’s service offerings; providing introductions to hundreds of new buyers.
We provide end-to-end marketing and communications execution, expertise, and muscle for our clients. Our seasoned teams can be deployed episodically or programmatically depending on your needs. We transform your marketing investments, taking them from tactical to strategic drivers of business.
- Message development, refinement
- Venue/opportunity selection opportunities ensuring you are in front of key audiences
- Expansive research capabilities to select the right buyers and the best way to engage them
- List building and contact identification
- “Smart Clipping” services that inform decision and track your impact
Marketing AND Communications Team Impact and Augmentation
With a change in functional leadership at this international firm, H2A filled the gap providing interim, full-time support and continuity for a range of internal and client-facing communication and marketing activities. We simultaneously aided in the design, build and recruiting of the successor team.
Service Expansion Inside Existing Clients
Sometimes you need more than top-of-the-funnel introductions and lead-generation. We also create deeper-dive opportunities helping clients (and colleagues) understand and employ your full range of capabilities. We have a track-record of creating memorable, immersive experiences for audiences of all types opening the door to powerful new collaboration and engagement.
- Building experiential workshops & roadshows for enhanced service footprints
- Client development and sales training including internal socialization, colleague, and partner learning to expand competence
- Finding adjacent business and joint venture opportunities
Accelerator Workshop and Delivery
This firm sought better access to more members within their client and prospective client c-suites. We created an experiential half- and full-day workshop designed for senior teams and featuring our clients expertise and subject matter experts (SMEs) showcasing their capabilities. The experience is hands-on in nature and deep dive into a specific challenge facing each team. The outcomes are “Monday morning” actions that form the basis for ongoing engagement.
Proposal valuation for participants was 45% higher than non-participants
H2A brings together the right people for the right conversations using a variety of proven tools and approaches that lead to commercial success.
H2A’s services can be deployed in full or a la carte. Often our work starts with a review of your own novel capabilities, competitor missteps, pure white-space opportunity identification or a combination of these:
- Competitive landscape reviews – what your competitors are saying and doing
- Voice-of-the-client insight generation and advisory boards – what clients and customers need/want that is currently missing in the marketplace
- Recommendations for what it takes including where and how to play
Executive Client Community Building and Large-Scale Events
With more than 30 years of experience, we create exclusive executive communities and large-scale convening platforms for high-likelihood buyers. Our unique and proven methodology is much more than “just events”. We bring the right people together for the right conversations on a recurring basis.
- Roundtables plus large “owned-not-rented” events
- Not a sponsorship model but an asset that belongs to you
- In-person and virtual formats
- H2A delivery support from concept through execution
- Thought leadership co-creation and development that fuels, and is a by-product of, community engagement
We provide end-to-end marketing and communications execution, expertise, and muscle for our clients. Our seasoned teams can be deployed episodically or programmatically depending on your needs. We transform your marketing investments, taking them from tactical to strategic drivers of business.
- Message development, refinement
- Venue/opportunity selection opportunities ensuring you are in front of key audiences
- Expansive research capabilities to select the right buyers and the best way to engage them
- List building and contact identification
- “Smart Clipping” services that inform decision and track your impact
Service Expansion Inside Existing Clients
Sometimes you need more than top-of-the-funnel introductions and lead-generation. We also create deeper-dive opportunities helping clients (and colleagues) understand and employ your full range of capabilities. We have a track-record of creating memorable, immersive experiences for audiences of all types opening the door to powerful new collaboration and engagement.
- Building experiential workshops & roadshows for enhanced service footprints
- Client development and sales training including internal socialization, colleague, and partner learning to expand competence
- Finding adjacent business and joint venture opportunities
The last 6-12 months have been full of indicators of a slowdown and large-scale change across the consulting and professional services landscape. Among these are Deloitte launching its “biggest reorganization in a decade”, PwC naming its new US Senior Partner and increased attention on the ‘up or out’ model as a means to manage headcount. As a result, we’ve seen the desire to find new work among all firms higher than ever.
One of the evergreen questions our clients ask is: “what are the key factors that drive executive buying of high-end professional services?” The answer to this question is critical because it determines how to market, sell to and connect with these potential buyers and has become all the more important in the face of market head-winds. So here’s the good and the bad:
Active cost-cutting is all around as the global economy faces serious headwinds in the form of stubborn inflation and geo-political uncertainty. At the same time, we are hearing from our clients about tremendous pressure to grow. Squaring the circle of these competing demands isn’t as hard as many will make it and those that succeed will do things faster, better and simpler than the rest.
Mike is a lifelong entrepreneur and has served as a strategic level business development partner to a host of professional service and software firms including: Accenture, Deloitte, KPMG, Oracle, PwC, SAP, and others. In addition to developing and executing comprehensive client acquisition strategies, Mike has assisted firms like 3M, The Economist Intelligence Unit, Ernst & Young, Financial Times, HSBC, Pfizer and Robert Half in research and publishing initiatives.
A native of Poland, Mike immigrated to Cleveland, Ohio in 1991. Since then, he has set roots in Bozeman, MT taking advantage of everything the Rocky Mountain West has to offer.
Matt is the former Global Communications Leader for McKinsey & Company’s Strategy Practice and the AD for Operations of McKinsey’s $300 million Knowledge (R&D) portfolio. He led all communications for the University Corporation for Atmospheric Research (UCAR), a member of its senior management team overseeing the National Center for Atmospheric Research in Boulder, Colorado, USA.
He is a strategic communications and marketing professional with more than 20 years experience specializing in public relations, branding, experiential learning and thought-leadership marketing – all in support of client acquisition strategies.
Katie is an Associate Principal at H2A who came onboard in 2018 after a decade building her career in the agency world. Prior to joining our team, she worked with a wide variety of global clients and managed large-scale accounts including the Office of Tourism for the state of Montana. In her role at H2A Katie leads a variety of work across executive communities around the topics of high-tech sales, Artificial Intelligence and Private Equity. She has a strong background in account management, client communications and delivery across a variety of industries including professional services, conservation, travel and the outdoors space.
After graduating from the University of Puget Sound, she returned home to her native Montana in 2010. When she is not traveling for work, she can be found in the mountains riding her bike or traveling in pursuit of a great meal.
Heather is a Director at H2A with a decade of professional experience in marketing, corporate and large-scale events and project management. Heather has vast experience with corporate events having convened c-suite executives for some of the world’s leading organizations during her career. Prior to joining the team at H2A she was the CMO for a $1 billion financial services wholesaler. Having joined H2A at its inception, she has held a variety of leadership roles and now leads the events practice overseeing the execution of corporate events around the globe.
A native of Montana, Heather graduated from Montana State University with a degree in Business Management, Marketing and Entrepreneurship. When she’s not managing her team or onsite at an event, she can most likely be found outside camping or exploring Montana with her husband and three sons.
Kelsey is an Engagement Manager at H2A with a diverse background in event management, sales, and media production. Prior to joining our team, Kelsey worked in media at the Rachael Ray Show and Good Morning America. After leaving the television space, Kelsey moved to the events industry as a Sales & Events Manager, managing virtual, hybrid, and in-person events for Fortune 500 companies such as Salesforce, Johnson & Johnson, Google, and Oracle.
With a Bachelors Degree from the University of Vermont and Masters Degree from the Culinary Institute of America, Kelsey moved from New York to Bozeman, Montana. When not traveling or in the office, she can most likely be found in the kitchen trying a new recipe, camping, or reading a book by the river.
Mike is a lifelong entrepreneur and has served as a strategic level business development partner to a host of professional service and software firms including: Accenture, Deloitte, KPMG, Oracle, PwC, SAP, and others. In addition to developing and executing comprehensive client acquisition strategies, Mike has assisted firms like 3M, The Economist Intelligence Unit, Ernst & Young, Financial Times, HSBC, Pfizer and Robert Half in research and publishing initiatives.
A native of Poland, Mike immigrated to Cleveland, Ohio in 1991. Since then, he has set roots in Bozeman, MT taking advantage of everything the Rocky Mountain West has to offer.
Matt is the former Global Communications Leader for McKinsey & Company’s Strategy Practice and the AD for Operations of McKinsey’s $300 million Knowledge (R&D) portfolio. He led all communications for the University Corporation for Atmospheric Research (UCAR), a member of its senior management team overseeing the National Center for Atmospheric Research in Boulder, Colorado, USA.
He is a strategic communications and marketing professional with more than 20 years experience specializing in public relations, branding, experiential learning and thought-leadership marketing – all in support of client acquisition strategies.
Katie is an Associate Principal at H2A who came onboard in 2018 after a decade building her career in the agency world. Prior to joining our team, she worked with a wide variety of global clients and managed large-scale accounts including the Office of Tourism for the state of Montana. In her role at H2A Katie leads a variety of work across executive communities around the topics of high-tech sales, Artificial Intelligence and Private Equity. She has a strong background in account management, client communications and delivery across a variety of industries including professional services, conservation, travel and the outdoors space.
After graduating from the University of Puget Sound, she returned home to her native Montana in 2010. When she is not traveling for work, she can be found in the mountains riding her bike or traveling in pursuit of a great meal.
Heather is a Director at H2A with a decade of professional experience in marketing, corporate and large-scale events and project management. Heather has vast experience with corporate events having convened c-suite executives for some of the world’s leading organizations during her career. Prior to joining the team at H2A she was the CMO for a $1 billion financial services wholesaler. Having joined H2A at its inception, she has held a variety of leadership roles and now leads the events practice overseeing the execution of corporate events around the globe.
A native of Montana, Heather graduated from Montana State University with a degree in Business Management, Marketing and Entrepreneurship. When she’s not managing her team or onsite at an event, she can most likely be found outside camping or exploring Montana with her husband and three sons.
Kelsey is an Engagement Manager at H2A with a diverse background in event management, sales, and media production. Prior to joining our team, Kelsey worked in media at the Rachael Ray Show and Good Morning America. After leaving the television space, Kelsey moved to the events industry as a Sales & Events Manager, managing virtual, hybrid, and in-person events for Fortune 500 companies such as Salesforce, Johnson & Johnson, Google, and Oracle.
With a Bachelors Degree from the University of Vermont and Masters Degree from the Culinary Institute of America, Kelsey moved from New York to Bozeman, Montana. When not traveling or in the office, she can most likely be found in the kitchen trying a new recipe, camping, or reading a book by the river.