In this edition capturing observed trends across professional service firms (PSFs), we provide an answer to a question we are getting with increased frequency: Do we need a CMO?
The discussions we find ourselves in typically start with some basic questions:
How do we develop a firm-wide marketing strategy?
Do we actually need a firm-wide marketing strategy?
Can a CMO be successful in a role where direct reports are aligned to take direction from practice and geographic leaders?
Where should decision making rights for marketing actually be held?