Scroll Top
A BIAS FOR ACTION
INSIGHTS FROM OUR WORK
Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do

In this Part II follow-on, the focus is on correctives in the form of concrete approaches to making these marketing activities truly customer-centric and drawing upon examples from our work across multiple industries and company types.

We see that organizations who use these approaches are creating and delivering content in new ways, ensuring more relevant outcomes, generating more meaningful interaction, and expanding sales with their targeted customers.