Client First vs. Client-Centric: How and Why Most Service Firms Get It Wrong
By Mike Antonczyk and Matt Hirschland Ph.D. There’s seldom a day when we don’t hear the mantra that “our clients come first”. Indeed, time and again [...]
By Mike Antonczyk and Matt Hirschland Ph.D. There’s seldom a day when we don’t hear the mantra that “our clients come first”. Indeed, time and again [...]
By Mike Antonczyk and Matt Hirschland Ph.D. In May, we shared some observations from our work serving across the professional services and B2B landscape. [...]
By Mike Antonczyk and Matt Hirschland Ph.D. Like every industry, professional services have been in the midst of a radical transformation. Increasingly sophisticated competitors [...]
By Mike Antonczyk and Matt Hirschland Ph.D. As we count down to the holidays and the new year, we know that means more than [...]
By Mike Antonczyk and Matt Hirschland Ph.D. In Part I, “Dear CMO, Part 1: Why Your Content Misses the Mark”, we detailed findings and [...]
By Mike Antonczyk and Matt Hirschland Ph.D. We recently asked a group of enterprise B2B CMOs a simple question: How do you rate the [...]