Client First vs. Client-Centric: How and Why Most Service Firms Get It Wrong
By Mike Antonczyk and Matt Hirschland Ph.D. There’s seldom a day when we don’t hear the mantra that “our clients come first”. Indeed, time and again [...]
Three Professional Services Growth Trends
By Mike Antonczyk and Matt Hirschland Ph.D. In May, we shared some observations from our work serving across the professional services and B2B landscape. [...]
Three Trends Changing Professional Services (and a prediction)
By Mike Antonczyk and Matt Hirschland Ph.D. Like every industry, professional services have been in the midst of a radical transformation. Increasingly sophisticated competitors [...]
Dear CMO Part III: Two Killer Tactics to Deepen Your Customer Engagement in 2016
By Mike Antonczyk and Matt Hirschland Ph.D. As we count down to the holidays and the new year, we know that means more than [...]
Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
By Mike Antonczyk and Matt Hirschland Ph.D. In Part I, “Dear CMO, Part 1: Why Your Content Misses the Mark”, we detailed findings and [...]
Dear CMO Part I: Why Your Content Misses the Mark
By Mike Antonczyk and Matt Hirschland Ph.D. We recently asked a group of enterprise B2B CMOs a simple question: How do you rate the [...]